The story is that Kraft has joined forces with Heinz, becoming the 5th most largest company in the world. So in order to create more publicity, I thought was marketing for a unique audience. The fans of Japanese anime. Using a well known anime character to influence the consumer’s decision on which type to buy. During my time in a market, just about everyone took around 5 seconds to decide on what is good for themselves. Putting a well known anime character will immediately influence a person at the first glance. Also, putting in effort, is a big deal. The effort of the line, “I would give my arm or a leg for this” puts the buyers on a special understanding between the product and the consumer. it’s almost like sharing a small secret, since not every one watches this particular anime. You can compare this to a product with Disney cartoons on it. The only difference is that no one put in the effort to make it special that a consumer can connect in a deeper way. Since this is a comfort food, I believe making this connection on a deeper level is important. And eventually, the consumer will develop a flavor for it and will continue to buy this particular product. Personally, if I was in the position to select which type of macaroni and cheese, most likely, I would choose the anime version in a heart beat. This is true for any other fans for all ages.