My redesign focuses on the farmer’s market aesthetic. When I first walked into the store I was let down. I assumed the store would have a homey feeling. After seeing their website and hearing about the farm I expected a farmer’s market aesthetic or a “just got picked off the farm” aesthetic. The new design I made would help put everything together just well. This redesign would help put the website, grocery store, and farm together. The three would then make sense and flow perfectly. The new redesign would help have customers more engaged with the farm. The eating bar would give people a reason to make a nice lengthy trip to the farm and return.